Great Tech As An Estate Agent

As an estate agent are the reigns of your business in your hands?

Are the reigns in your hands? Upon joining KW Select, and after 3 years now (June 2023 was my anniversary), when asked what I would do differently, my answer is always the same.  I always say I would have leveraged the KW Technology from Day 1.  I was guarded and pedantic about my data which is my business. And in hindsight, my business would have grown so much faster if I had more tech and tools.  Alas, I call it school fees. 

Stretched For Time In A Traditional Agency Model (TAM)

In the Traditional Agency Model (TAM), I really did try to implement all my ‘building of relationship stuff’ myself.  I knew it was important.  But that meant extra costs.  But the CRM many agents use falls way short of what it means to do it properly and to consistently get the results we all need.  Are you getting the 12:2 or the 50:1?  A TAM’s workflow works for them as a business.  You are actually working for your TAM.  More often than not a TAM protects their income not yours.  And where you are fortunate enough to work for a brand that is considered a worthy adversary, don’t go and outsource and separate or disparate system.  It costs more and it’s better to keep your data and your business and your data closer than the vest you are wearing in Winter. 

I had no CRM to speak of in my TAM.  No campaign capabilities.  One sales meeting after the next.  Micromanagement of my daily efforts and routines.  I actually learned nothing if I look back.  I did all the graft and for 50/50 then 25/25 because I worked in a team and my TAM understood zero about teams.  I realised that my meetings needed to make money for me.  Meetings that go on were a waste of time and actually cost me money.  It’s called opportunity cost peeps.  If only I had the opportunity to leverage best-of-breed technology for my good.  The TAM technology budget as well as the bells and whistles were always for the TAM’s good, not mine.  I needed support.  I needed to focus as an Agent.  I honestly needed technology but I never knew it.  My business needed wings. I have the longest list of what I could not do and did not have at my TAM.  But dwelling there will not fix what I did not have but rather what I have now.

Now I Have All I Need At Keller Williams, And Specifically At KW Select

I also know that with all these technology capabilities, I am now on a stronger footing.  My foundation with KW Select is firm and my business is healthy.  The culture at KW is amazing.  You are either in-culture or out-of-culture.  There is no middle ground and nobody is safe from the KW Culture.  And the Technology I now leverage never rests.  Tech never gets a day off.  IT as some call it never gets sick. 

The KW Technology just keeps delivering at a 12:2 or a 50:1! 

KW Select has been instrumental in getting me on the map as an agent. 

  • I love that there is no restraint of trade at KW, unlike other brands.  There is another article coming very soon because it’s just so wrong.  And nobody can deprive you of a right to earn a living.  People buy people.  That mandate you got was because of you, not because of the brand.  If you are worried about your restraint of trade, I can and will help you with that too.
  • Absolutely, I love that I can work anywhere I like any area or any property type.  I don’t get ‘given’ an area to work the size of the Vatican City which, for the record is the smallest country in the world.  You get a referral on the other side of the road and bang you cannot work it and you cannot earn from it.  The KW way is different.
  • I love that there are no more sales meetings which happened once a month or more in my TAM. I actually love that the most.  What a waste.
  • Also, I love that my data is safe and just all mine.  A popular competitor has created the systems and the workflow but they keep it all to themselves.  Agents never really get ahead because the fruits from their tech belong company that just keeps raking it in.  KW turned that around.  Your labour, your fruits.
  • I love that my data is working for me, every single day, every single week and every single year.  In fact, my own performance has lifted thanks to KW technology that we leverage in over 30 locations across SA.  We know how to leverage at Keller Williams.
  • The KW technology just keeps delivering so I can achieve my results and pay my bills, build a pension and more.

What Can The KW Technology Do For You?

Let’s answer what KW Technology awards we are speaking about.  Let’s explore what the technology capabilities are then we will move on to what’s next for you.  Here are 4 links so you can see for yourself.

As Agents, We Want It All And We Want It Now!

And folks you get technology and then you get technology.  Tech is your key to the future in real estate.

  • Every agent in SA wants to feel like we are more in control of our earnings. 
  • We are in the industry because we love it.  It gets hairy sometimes but we want to earn more comm.  We want to earn our fair share on every single deal.  KW offers you more than most.  It’s fair and I earn what I am worth for my efforts.  Trust me my Operating Partner can only earn so much from MY efforts.  Not paying for a principal’s car or holiday home in Sedgefield.  Those days are long gone. 
  • As agents, we want it all and we want it now! 
  • Estate Agents want everything to marry up.  We want leads and we want sales.  And we need to earn our commission.
  • As estate agents, we want to pay as little extra money or profits as possible and why to outsource this little piece called Technology or CRM because it’s the most important piece.
  • We need stuff to work.  Not just in theory but in practice too.
  • We want it fast – so speed. 
  • And, we desperately need technology to be effective.  Try the 12:2 or the 50:1 on for size. 
  • More importantly, we want stuff that really works and has a good track record.

More Control AND More Autonomy

  • We need a sense of more of this or less than that.  Just the right amount of lead generation (3 hours daily) and you have more leads then more listings.  Listings without leverage is just crazy.  We already start each day being self-employed on Zero, why not leverage your listing and make a sale quicker than most?!
  • Targets – am I on track?  If not, why not? 
  • Agents we want to and need to meet our financial obligations next month or the month after that.
  • Myth: Estate Agents earn a lot.  Truthfully, we earn what we are worth.  And what you put in is what you take out. 
  • KW is all about your big Why.  Why are you in business?  Why is it absolutely about living your best life?  At KW Select we strive to make superheroes of all our agents.  Why should technology be in sharp focus right now?  Because doing more with less works in an economy that is cold and hard. 
  • So very much happens in a day that we cannot control.  Deals fall over and there are 100 other reasons. 

Your KW Dashboard Measures Your Activities

But you have the tools to fix your movie if your maths is not adding up.  The one thing I absolutely struggled with in the Traditional Agency Model (TAM) I was in, in Randburg (not saying the name either) was the 6 monthly performance reviews.  Gosh knowing you are not where you need to be is 1 thing, but being told to put boards up to get noticed was honestly part of the feedback I received.  Really.  Telling me what activities I should be on top of and then checking in to see how I am doing with my activities.  No help with lead generation.  Lead generation is the one thing that can and will change your altitude as an agent.  Another article coming soon.

At KW You Get The Tools To Measure And Manage All The Right Things

Yes, you are your own boss.  You don’t work for KW.  KW works for you.  You can at a glance track what you have earned.  The dashboard also tracks what your company has earned from YOUR efforts.  In fact, KW is pretty transparent because it’s not about the car or the holiday house your principal owns, it’s about your WHY.  Your dashboard and our KW training provide you with absolutely all the tools you need to become successful. 

I Like Holding The Reigns In My Hands – PERIOD

I do prefer more control over my earnings and my activities.  Real Estate has changed folks. And Real Estate will keep changing and evolving.  Do you know your gaps as an agent?  Do you know where you are hitting the high notes?  Do you know how to get your performance in check?  Your excuses are your excuses all the way to the bank.   

Technology Is Now A Part of our DNA at KW Select

If as an estate agent if you have data sitting in an old file gathering dust or whether you have look for it on your laptop, you are missing out.  Data in a file that gathers dust cannot proactively build your business.  It cannot earn your income for you.  Every one of us as estate agents or property practitioners knows that in order to generate leads you need to work your data.  I don’t need a CEO to tell me that. I know it.  But what many other brands cannot do for you is help you get that right with technology.  Hot air is what I call it because they don’t have the Tech.

Find Out How KW Select Can Give You Wings

Our website has a landing page, designed to bring you into a safe space where you can find out more.  Our process to connect you is flawless.  And we don’t take months to get back to you like our competitors.  We will reach back faster than you think. It’s called finger on the pulse!  No matter where you live or choose to work KW Select can help you find the right home.  We care because you matter.