The KW CRM campaign platform really is the bomb. As a seasoned estate agent working in the Randburg area, you will get this. Let’s look at what advanced technology from Keller Williams does for a seasoned agent.
KW’s CRM Platform
As a seasoned estate agent, looking for a new home, Keller Williams Select offers you the best CRM platform in the industry and globally, without a doubt. Click here to visit our KW Select website.
Benefits Of Leveraging KW’s Brilliant CRM Platform
Let’s look at several reasons why a great CRM platform actually benefits you as an estate agent.
- Managing client relationships: The KW CRM solution helps to organise all your client information in 1 place. This one place is via either your phone or your laptop.
- Centralising your data and your client information: This really does help heaps and it really works. Understanding what your last conversation was about and when you last chatted as well as the history of your relationship has enabled quite a few powerful conversations with buyers and sellers. Here are some basic benefits of leveraging the KW CRM technology that I have seen work in my business.
- Track your leads and your lead generation efforts: As seasoned estate agents, it is possible to track your leads effectively and efficiently. Categorising and prioritising leads to making sure you are in the right place at the right time is essential. There is just no need to learn the hard way because you never reached out on time to either a buyer or a seller.
- Automated communication: One of the things I love most about the KW CRM tools is the ability to automate my touch campaigns. Reminders, notifications and the ability to keep your clients informed about the market and property market trends, sharing listings and much more. Click here to visit our KW Sekect website.
- Managing tasks and appointments: It’s all available in 1 place. No need to use different platforms to get your message across and to share vital information with buyers about a new listing. Setting a task to follow up with a seller who was not quite ready to sell when you did your property evaluation a few months back. Set and forget and when you get the reminder your sellers will be blown away with your efficiency and your ability to recall your last conversation down to the day and the date.
- Document management: storing the key information you need creates a paperless business. Mandates, FICA docs, levy statements, COJ accounts, ID documents and more. All are conveniently located in 1 place. I also love the storage that comes with my Google Drive which is extremely convenient when your buyer asks for a copy of the levy statement and you can forward a copy in a few seconds to WA or email. I find this actually simplifies my role as an estate agent and I am able to access and retrieve and also comply with storage requirements. Click here to visit our KW Sekect website.
- Analytics and reporting: This is an area that is growing in depth with Keller Williams. My ability to plot and further understand where my traction is coming from and why. I quite like that my business is a little more data-driven and managing data is such a key component to making it as an estate agent in SA at the moment. Being in the right place at the right time has become essential.
- Integration with the major portals: KW integrates, seamlessly with the major real estate portals. But I think the main thing for me is the integration with Canva, FaceBook and Instagram. You can link to more platforms but those are the popular favorites. And it can all be automated so you can post in advance if you have the time and Voila, it goes out. The FaceBook costs are lower when you work through the KW CRM platform so more bang for buck. Click here to visit our KW Select website.
- Workflow and automation: Not trying to use big words here but the KW CRM platform allows me to literally automate my business, especially with routine tasks. Crafting a new campaign using my own words for a seller that would like a valuation. Or even creating a campaign for a seller that starts with “I am delighted to be in business with you” and what’s next. Providing a photo prep guide, requesting FICA Docs, supplying info to support compliance certificates and more. I have automated big parts of my business and that makes me more confident that when things get busy, I don’t drop balls. My standards and my listing quality therefore improved as well. KW’s CRM solution just delivers. I do love that my admin has gone down and my productivity has gone up.
- Client segmentation: the KW CRM platform allows me to segment so many things with the nifty use of “Tags”. I can tag an area, I can tag preferences, I can tag buyers or sellers. I can migrate my clients from a valuation to a listing campaign on my phone with only a few clicks. No spraying then praying. It’s planned and well-executed.
- Accessing my business while I am on the road: The KW CRM app renders extremely well on mobile. My ability to access critical information while I am on the go improves my responsiveness to clients and what they need when they need it.
- Compliance and security: The KW CRM platform comes with secure login features. I also know my data is backed up. My phone data is automatically backed up and I am able to leverage all the major legal requirements with POPI and more. It’s comforting to know that my best interests as an agent have top priority that I am safe and I know that I comply with the standards set out by the industry.
- Scalability: As my estate agent business grows leading on an advanced CRM solution from KW has been phenomenal. Normally what happens is the paperwork goes up exponentially and you become a little more stretched. With the KW CRM solution, I have been able to scale my business and automate my communication solutions. Productivity increases and I seem to have more time on my hands to attend to solutions that grow my business and generate more new listings. Click here to visit our KW Select website.
- KW CRM Training: What I love about learning more about how to be more effective on the KW CRM platform is my ability to sit at home or in the office to go through the training. Remote training with recordings so I can go back if I miss an important detail makes my ability to work as an independent agent more valuable and certainly with how I use my time which is always in short supply.
In Summary
In summary, as a seasoned estate agent, the benefits of leveraging an advanced CRM solution from KW may start to ring true. In a market we expect will improve in the coming months, being able to streamline your business operation now will really pay dividends in the future. Growing and enhancing relationships seamlessly in a tough market has proved to be extremely valuable. I honestly find it’s working and I got a listing in Boskruin from a tip I sent out in October about using more mirror at home. My reach-backs are increasing. Click here to visit our KW Select website. Now for the market – that I cannot fix but trust me when the market improves, I will be a simple email away to touch a few people I know who are waiting for the market to improve. My marketing efforts have improved and ultimately this leads to a more successful footprint in the property market. More transactions mean more revenue and more revenue once I CAP with KW means I take more home for my family at 92%! If you would like to know more about the fabulous KW CRM solution and you would like more info about how CRM can expand your efforts as a seasoned estate agent, click here to visit our KW Select website.
Need A Sample Of One Of Our KW CRM Campaigns?
Need to sample one of our campaigns? I would be honoured if you did ask and I would most certainly oblige. Happy to share and help you with more info, just reach out via our website, leave your details and I will pop you on a campaign that shares more info with you about the Why. The KW CRM solution is honestly a big sustainable competitive advantage for KW at the moment and the gap will keep widening in the months and years to come. Click here to visit our KW Select website.
