Keller Williams is the world‘s leading real estate company. KW is also a global innovator that has built some serious technology so you as an agent can build more meaningful relationships with your database, automatically. Your Estate Agent database could also take on many forms:
- We all have sellers we need to ‘touch’ every few months to stay top of mind. Does this seller data sit on your laptop or in a file gathering dust? You could be engaging automatically and systematically.
- Agents also have ‘plenty’ of buyer info filed or archived. Maybe this buyer data made it to your phone and WhatsApp. And maybe this buyer became an owner on a transaction you facilitated. Your sale!
It Began For KW In 2018
2018 seems like such a long time ago, to be honest. And the world has changed so much since then, and so has the real estate industry across the globe and certainly in SA. Before the COVID pandemic hit which changed everything we knew in life at the time. It really was a first for all of us, a first that saw many lives change forever. In 2018 Gary Keller the founder of Keller Williams realised the need to become recognised as a technology company. Growing from humble beginnings to becoming the largest real estate brand in the world. This did not happen by accident. It was planned, choreographed and executed brilliantly. And the innovation in the Tech space continues. Yes, there were ups and there were downs, but KW has the best AI (Agent Information) on the planet from the biggest brand by agent count. We have the AI and we listen to what our Agents need and want. Click here to view the numerous awards Keller Williams has won, fair and square.
It’s All About Relationships In This Business
By leveraging technology at KW we are actually better able to build more meaningful relationships with our own Agent database. Your database as an agent is your business. Without a database, you really have no business, but you knew that. If you are not leveraging Tech right now, maybe it’s time to start thinking about it.
What Is An Agent Database?
A database can mean so much to so many people, but essentially your database is made up mainly of buyers and sellers. And strictly speaking, there are normally always more buyers than sellers. But if you don’t work your Seller database then your pipeline dries up. As agents, we all know what happens when your pipeline dries up. We go hungry. Lead generation is the most important activity as an agent. Persistent repetition every single day gets you listings.
Hold The Stock And Own The Market
As agents, we need to work on both sides of the process every day. You need to work on your listings but you also need to find new listings. Is your buyer or seller database in a file gathering dust or is it somewhere on your laptop? KW can help you touch your database automatically and systematically.
The 12:2 Lead Generation Ratio From The MREA (Page 187)
Gary Keller’s bestseller The Millionaire Real Estate Agent or the MREA or even the Red Book as we call it on Page 187 even expands on this 12:2 lead generation ratio. For every 12 have met leads you to touch, you will get 1 referral and 1 repeat lead. There are 2 stock standard campaigns on the KW My Edge platform that you can leverage too. When the 1st campaign finishes you can add your lead to another campaign. Need the highlights of the MREA, then fill in your details online and we will get a PDF off to you in no time at all.
The 50:1 Lead Generation Ratio from The MREA (Page 187)
For every 50 leads loaded that you have not met, you will get one piece of new business in a year. That’s where the 50:1 ratio comes from. Are you still not sure if your business is about data? Need the highlights of the MREA, then fill in your details online and we will get a PDF off to you in no time at all.
But Who Has Access To Your Data? Because Your Data Is Your Business?
Before I joined KW this was a major concern for me. Who had access to my data? I have been in corporate for long enough to know the value of a database. I also know that data is my livelihood.
I Grilled Johann De Wet And I Grilled Him Hard
I really did grill Johann De Wet the Operating Partner at KW Select. I needed to know exactly how safe my data was. In truth, my data is my data. I can export my data to a CSV file in around 12 seconds and I have over 10,000 contacts on my database! I do it just in case but I also know the world’s largest real estate brand has this sorted to. I have learned to trust the process and the results I get from fishing upstream have been brilliant. Never what they could be but that’s my priority to address. Nobody has access to my or your data. Nobody has access to your business. It’s your business and fishing upstream with data is so much more fruitful. You decide how to touch, when to touch and what to say. When I looked behind the scenes which I did, I realised my data is only accessible to me. Yes, the Market Centre can see on the whole how much data I have on my database but that’s like the weight of a bag of sugar. We know it weighs 2,5 kgs. But only I can open the bag of sugar to inspect every grain. Yes my MC can see how effectively or ineffectively I use my data. How many e-mails or tasks I have, how many SMS go out but the detail is mine. My data and mine alone.
Biggest Learning Which I Call School Fees
I worked for a Traditional Estate Agency Model (TAM) in Randburg for just over a year. The comm split was 50/50. I also worked with a guy and we created a team which this TAM was not geared for. So we had to split our 50 into 2 giving us each 25% comm per deal. Yes, there were no monthly fees, but this TAM kept 50% of my commission. When this never worked out after 7 sales in 1 month and upon realizing that my 25% across 7 sales would still not help me meet my financial obligations, ‘we’ moved to KW Select.
Do You Need To Start Fishing Upstream? Join KW
At KW Select we can help you no matter where you live or want to work. Our website has a neat little landing page where you can fill in your details online. Strictest confidence because I too have left a TAM so I know what’s at stake. Keller Williams SA has 30+ local offices around the country. We know all the guys and gals that you will be meeting with and they are all superstars. KW Select will put you in touch with the market centre of your choice. We do Tech at KW. If you are ready to get your real estate business into the right gear now, then reach out and start leveraging the one thing you probably never thought you needed but need most. I specifically never spoke about the benefits of joining KW. There are many so visit our website for more info.
