For it to ever Rain Sales peeps, we need a build-up.  We need a thunderstorm, we need lightning and we certainly do need the right weather conditions.  Rain does not just happen and trust me it never just rains sales.

Rain Is A Process

Not to oversimplify, but have you ever wondered what it means to rain?  Let alone rain sales?  Well, it’s a process, it’s a buildup and it’s a few things in sequence with perfect weather conditions. In order for it to rain sales you need masterful sales conversations.  Here is a useful link to expand.  There is a great deal that has to happen between “hello” and “let’s go.”  And a great deal has to happen to after you sign here to join us and, certainly to show, how easy it is to just start with it will just rain sales.  

Does It Really Just Start Raining Sales?

No.  And we all know that all too well.  It’s a process and it starts with diligent repetition to build your pipeline.  Diligent repetition that sees you consistently do the right things to build your contact list and your pipeline. 

And then the real grind starts.  Reeling the contact list into your pipeline.  It is all about following up on leads.  It’s all about nurturing your contact list.  It’s all about being ready to strike when the time is right.  Conditions are tough at the moment but it’s about the Technology that gives you the wings you need to fly.  It’s about the Culture you sign up for that keeps you in the air and flying at the right altitude.  It’s about your inputs that also drive your outputs.

Then it’s about tactical, masterful, mindful conversions.  And this takes practice and tons of training that KW provides.  Without these conversions, that convert, you simply cannot pay the bills and make your business work.  It amounts to nothing less than quite a bit of stress.

Diligent repetition is what wins the hearts and minds of your clients.  Touching base, in our case regularly (monthly to be clear) is what wins hearts and minds and creates a top-of-mind focus with your clients.  Making the best choices every single day and staying true to your goals.

How On Earth Does Technology Assist?

Well for starters Technology at KW is an enabler.  I often wonder why people shy away from Admin.  Admin to me is signing a mandate.  That’s important!  Admin for me is signing the Seller Declaration so I know what I am selling.  Admin to me means writing the world’s perfect description for your property.  You earned the mandate and the trust of your client so why would you outsource your hard work to someone else?  You worked for the mandate, you do the Admin.  When I sell my listing I earn my commission, which by the way is 92% because I have capped…  So why would I outsource my Admin?  Why is that a thing…

What for me is Admin? It’s how you load and work your database.  I think this is the part that most property practitioners miss, completely.  This is actually what Keller Williams is about.  You see, I load every single Buyer lead on the KW CRM platform.  I am happy with My Edge for now, but I will be migrating to Command in 2 months – and that is my goal.  I have created my own tailored campaigns for buyers, sellers, buyers that have bought, sellers that have sold and so much more.  Your options are limitless and so is your potential commission.

What Does Admin Mean?

Again, not to oversimplify, but Admin for me is capturing every single Seller as a contact, every single Buyer that responds to one of my listings via the major portals.  This is important for 2 reasons:

• Firstly, KW allows me to stay in touch with my buyers that submit enquiries via the portals.  When my buyer decides it’s time to sell I have kept in touch so my name would be top of mind.  This is called Mind Share… 
• Secondly, my ability to leverage a potential buyer to a new listing in the same area does mean I get to work smarter, not work harder.  It’s not fair to learn at the expense of your Seller.  And it means I don’t wait for a new listing every time to keep the engine for the portals running.  Why not leverage? It takes a few seconds to build up demand.  This demand is what tells my clients that I have stock and I know they are in the market.  It also shows I listen and I listened to their NEEDS at the start.  This is a relational game.  I also ask these potential buyers if they have found their dream home or their next home so I can update my records from Buyer Bush Lodge R1,750,000 to Buyer that has Bought because trust me I have a plan to leverage these lovely people as well.

Technology Is Not Easy To Copy And It’s A Long-Term Investment

It’s easy to refine a comm structure.  It’s easy to cut this and paste that.  Yes, it will hurt a traditional agency model under threat to cut comm.   Technology is often underestimated especially in terms of the power it gives in a tough market.  But you know what cannot be copied or mimicked?  Technology and the school fees you pay as the world’s largest brand that is a big dog in the real estate space.  Keller Williams globally has invested significantly in the world’s best technology platform.  This investment has been in USD.  Not SA Rand.  We have the best AI in the world.  We call it Agent Intelligence.  Keller Williams is built by Agents for Agents.  A better solution you will NOT find.

So Where Do I Stand On Admin

Please do not take Admin away from me.  Ever!  It’s the way I leverage that counts.  I will NEVER outsource my admin.  An admin resource is a strong consideration but earning my 92% means I don’t need high volumes.  When there are volumes that’s when it’s time to consider an Admin resource.  You see volumes are what drive my business.  Admin comes at a monthly cost of R10,000+ per month.  But this cost of R10k+ is hardly worth me sacrificing 30% of my commission to outsource the most important piece of my business.  My Admin.  Admin is my cost and I am not outsourcing that for all the money in the world. 

Hire the wrong Admin resource, and your business dies.  Remunerate an Admin resource incorrectly and you will hit your earnings ceiling and your profit margin faster than you think. 

But, hire the right Admin resource when the volumes are there and your life really will change.  Forever.  It’s all in the Millionaire Real Estate Agent or MREA.  Need a copy, just let me know.  

Choose Your Platform – And Choose Your Altitude

Our technology at Keller Williams comes in 2 formats.  You can even choose which one you prefer.  My Edge gives you standardized options, but KW Command is CRM on steroids.  But, if you really want to unleash the power of Technology you go straight to KW Command when you start.  KW Command allows you to build your very own campaigns.  You say what you want, you decide how often to say it and you even get to choose how regularly you check-in and which medium to use.  Set and Forget as we call it.  And we have 2 CRM platforms to support your needs.

KW Command: A Sneak Peak

Now you will have seen an event that KW South Africa is putting on to give you a sneak peek into what KW Command is all about and frankly it will blow your mind.  You see I know and understand that the biggest asset in my business is my database.  I also understand the value of a sales pipeline and in real estate, this pipeline can be long and it takes time.  But honestly, the power of CRM has changed my life and how I think about my success, but in a year or 2 from now.

Raining Sales

It’s a myth.  And it only happens when you put in the graft to build your pipeline.  Raining sales is not what happens in real life.  Raining sales only happens with diligent repetition and the ability to leverage.  When you say join us and it will rain sales, I wonder what the thunder is behind that build-up.  For me, it’s about believing in the build-up and the process that can and will ensure it rains sales for you as a property professional.

Keller Williams Stands Strong On The 3 L’s

All 3 of these L’s work, always together.  KW helps you get and keep you in top gear when you use all 3 L’s to build a situation where it Rains sales.  All 3 of the L’s work together.  Not just 1 or 2 work on their own.  Our Tech gives you wings and our Culture is the super glue that keeps you at the altitude you need to be at the very top of your game.  Consistently.  We all have different hopes and dreams.  But a strategy without goals is a topic for another day. 

We all know what it takes to keep it raining too. 

The 3 KW L’s are:

1. • Leads,

• • Listings and then,

• • Leverage.

You cannot have 1 without the other.  You cannot have rain without the lighting and the thunder and perfect weather conditions.  At Keller Williams, we help you to leverage all 3, every single time!    

Come And See What KW Command Is All About

If you missed the event being advertised on FB, then remember it is absolutely FREE, click on this link.

Beware Of Joining A Fast Lane OR Just Any Lane

Do yourself a favour before you switch lanes or move to what is now called the fast lane or the other lane, have a close look at what Technology can do for you in terms of leverage.  If you are keen to really think about your future and you align with our brand values, then do have a sneak peek at Ronald’s training for KW Command.  And before that, if you want to hear what the Keller Williams Value proposition is if you join the KW Select market centre, click on our website for more info.