This article is ALL about transparency as an Agent. But, more to the point, the kind of transparency as an Agent, I am almost certain you don’t have that transparency view right now as a property practitioner.
The 3 L’s in Real Estate
What does your actual production or more the point, your Admin look like? I am fairly certain you already know the value of KW’s 3 L’s:
- Leads,
- Listings and best of all,
- Leverage that you cannot often optimise. Leverage is what creates a build-up to “It will just magically start to Rain Sales“.
That Fine Day In February 2023
As a property practitioner myself, I have had my fair share of dips. I have also had my fair share of peaks. But when it rains it is the most delightful thing that can happen. And, yes, the KW Cool Aid is lovely. That day in February 2023 was just like any other day. My response rate got to 7% which is pretty good. You see if you want it to rain sales you need to work on your first L which is leads. The Leads engine must just keep grinding away. Day in and Day out.
That fine day in February 2023.
I am curious though
Are you currently able to track your production? I can. And I do. It’s what drives what I earn as a business owner with KW Select. I am not the best in the business but I truly believe in the concept of working smarter, not harder. The graph below shows Listings, Contracts/Mandates and Registrations. See the lift it’s a PB for me but especially the dark blue line. Back to transparency as an Agent though…
BUT, Who Harvests Your Water When It Does Rain? This Is Real Transparency!
When it does start to Rain Sales in your direction, who harvests your rainwater?
Do you actually track the commission your agency earns from your efforts? I bet they do!!! Does your estate agency or your principal actually tell you how much they have earned from your efforts when YOU make YOUR sales? Working YOUR Admin. No bells, no whistles, just pure and utter transparency as an Agent. This should also be a regular discussion internally! Do you know what you are worth to your agency in a 12-month period? I bet it’s more than R140,000 per year. Hmmm…
Working Towards Your CAP
If you are not working towards a threshold that allows you to CAP, chances are you are not earning 92% of your commission. Chances are also that your Agency is earning way more than R140,000 in a 12-month period.
Do you have transparent conversations about how much your agency has earned from your efforts? Chances are that you have never considered it because we are all just trying to create RAIN.
Having Transparent As An Agent, Conversations Is Critical
At KW Select it is all about transparency in fact it is something we discuss openly and honestly every time we chat. Something like “1 more deal to CAP”. And what KW Select earns is clearly visible without even trying. No smoke. No mirrors. Just good old-fashioned Transparency.
Why Is Transparency Essential As A Property Practitioner?
Because I know where I stand for starters. You see once KW Select earns the maximum of R140,000 in 12 months, I CAP. That means I then earn 92% on all my sales. This is my hard work and I know I earn what I am worth. No way you take my Admin away from me. That only happens when your Tech does not stand the test of pressure and build-up. You cannot copy Technology in a short space of time either. It takes years to build the right solution. Keller Williams has taken 40 years to win globally acclaimed tech. And our Tech focuses on Transparency.
At Keller Williams, it’s all about transparency. It’s all about where you stand today. It’s about how far are you from being able to CAP. It’s about how soon can you earn your 92% commission. It’s also a celebration when you CAP. It really is a big deal.
Want To Harvest Your Own Water When It Starts To Rain Sales
So we have already covered the impossibility of just shaking my hand and signing here and there and it will magically start to just magically rain sales. We know that – it’s called a valuation opposition that sounds good but the bark is not bigger than the bite. In truth, it’s not that easy. But again, for just a moment think about who harvests the most and collectively when it really does start to rain. Who benefits the most?
It’s Not About Smoke And Mirrors. It’s About Transparency
With Keller Williams all the parts of this business as laid out in the MREA, work together to make you better and more effective as a business owner. We are a brand built by agents for agents.
Need More Transparency In Your Business?
Just reach out and let us show you. Visit our website.
