The short answer is YES it is absolutely essential to know how to negotiate well when selling a property. Let’s talk about when you are happy that you decided to work with a great Agent from KW Select. Firstly, there are a few points where a great Agent is an asset.
Navigating Property Trends With A Great Agent
A great Agent from KW Select will know which properties have been listed in the area in which great Agents work. A great agent will also know whether the price is too high which is more often than not the case. You see as property practitioners our role in helping you sell is to be honest and fair in terms of a market-related sales price when you sell. Our role in this partnership is not to just say yes to a number you have in mind or want. Our role is then to walk away. A great Agent will be open and honest. A great Agent will know that it is better to say cheers than to list at a price that makes you smile but then end up with a listing that will not sell. Nobody benefits and your property gets old and stale online. Not a win-win solution for anyone.
Pricing Your Property For Sale
Using the tools at a great Agent’s disposal our valuations are as accurate as can be. Size does matter in our game. The same and similar properties in close proximity to your property do matter. Dated or Vintage versus modern and lovely does matter. Everything boils down to finding and agreeing on the right price.
Partnering With A Great Agent
When you decide to work with a great Agent you are partnering for success. You cannot partner and should not partner with 10 agents. Trust me your property will eventually sell but it will not end in a win-win solution. It rarely does, ever. A great agent will walk away. I really do hope that the folk that do end up on your open mandate are the best that money can buy because you do get what you pay for in this industry. Partner with a great Agent from KW Select when you sell your property.
Listing Your Property For Sale With A Great Agent
It’s all about how the photos look online. It is all about the description, but anyone can write poetry and a nice description of your home. But not every agent knows how to get a top listing score when they list a property. The rankings on the 2 major portals are critical. At KW Select this is critical. Your property, when it lists should end up at the top of the pile. A great Agent will be a little miffed if their new listing is not on the top of the pile. Rankings really do matter.
Conducting Viewings At Your Property With A Great Agent
A great agent will ask critical questions before taking a buyer through to see your home. A great agent will make sure that the buyer that wants to view is pre-approved because every seller and every great Agent wants a property sale to stick. Every great Agent wants a good successful and smooth property transfer at the end of the day. A great agent navigates all the enquiries and requests, timeously I may add if they could bring a buyer through to view. The critical questions about where the buyer is in their journey is not something you are even aware of but a buyer can be ranked and always is. Demand is built up by a great Agent. And a great Agent will give all the buyers the time they need to view the property completely and properly. Allowing time for questions and allowing or obliging a 2nd or even a 3rd viewing. It’s how we roll at KW Select.
Discussions At Viewings Lead To Negotiations
When a buyer falls in love with your property when you sell, it’s honestly like magic. A buyer needs about 15 seconds to fall in love with your home. Hopefully, your agent has discussed this strategy with you. Something in a serious buyer’s eyes just changes. It’s just amazing. Then there is a question like “what is the price again”? Both parties have a heart that skips a beat at this point. And now the door is open for negotiations.
It Really Is Exciting
And it’s exciting because you have a willing and an able seller who may be against the clock for reasons you cannot expand on. You know their reasons and you know why time is of the essence.
Negotiating a property transaction successfully is critical. At this point, experience comes into play because a great Agent has had this question quite a few times. But, getting the right number on an OTP is an Art as much as it is a Science. A great Agent’s role is to ensure a win-win for both parties. Always.
Then The Paperwork Starts
An OTP is a legally binding contract. Price, Parties, Property, Professional Fee, Period all 5 – always. And of course the Seller Declaration. All the components come into play on 12 + sheets of paper that you as a buyer will sign. The buyer always signs first because it is their offer at this point. And a great Agent makes sure that the buyer knows exactly what they are signing. A great Agent knows all there is to know about suspensive conditions and can confirm any aspect that is not clear. There is no smoke and mirrors with KW Select. Getting an OTP is one thing, but knowing how to navigate to the right price is quite another. A great Agent has given you an undertaking with the mandate to get you the price you are banking on all the way to the bank. Getting the wrong price is not what we call a win-win. There are exceptions but a great Agent is someone you trust and can rely on to bring the bacon home.
Then It’s The Seller’s Turn
The seller is the last party between the buyer and the seller to sign the OTP. A great Agent will hold till all the aspects of the contract have been explained in detail. This means that all the suspensive conditions have been clarified. Has a pre-approval been done and more? A great Agent will be ready with a sale they are proud of and nothing more.
Then The OTP Gets Submitted
Submissions are done online and normally via a portal that communicates directly with the attorneys that the Seller has appointed. From there the transfer process gets underway. All the parties to this agreement, Seller, Buyer and your great Agent have less to do but are all still hugely invested. A great Agent monitors the constant communication to ensure the transaction is moving swiftly. A great Agent knows when to step in and push a point in the transaction to avoid delays.
Always Work With A Great Agent
If you have plans to sell a property, KW Select can help. We are part of the world’s largest real estate brand. Yes, that’s right the biggest real estate franchise in the world, that’s Keller Williams. Hands down on every metric. Our Technology is world-class. Our great Agents are all accredited by the PPRA and uphold the code of conduct first and foremost. Our culture is critical and the bar that we are measured against is high. There is a way to roll and a way not to roll. KW Select always rolls the right way. It’s not negotiable.
Need A Property Valuation From A Great Agent?
If you need a Property Valuation, which in all instances is ALWAYS free, then click here. Simply leave your details online and we will get a great Agent from KW Select to reach out and get you started with the process to undertake and provide you with a property valuation. We can assist anywhere across SA. We work with Market Centres and great Agents across SA. We are all connected and the Technology that underpins our success is superb. And technology is also key to helping us sell fast, we call it leverage and not all agents have it.
Our KW Culture is an enabler in this mix. We have a sharing culture meaning that if I have a buyer for my colleague’s property, we share. We orchestrate the magic to ensure you get your property solder faster and for the very best price.
Want To Join A Team Of Great Agents at KW Select?
You get agents and you get great Agents. At KW Select we have a team of great Agents, in more places across SA than you would realise. Each is connected through Technology and it’s our KW Culture that binds it all together. It’s a winning combination that ensures a win-win for all our stakeholders. If you are a good agent that wants to join a great team like KW Select, let’s chat. Let us show you what we are all about. But remember a cultural fit is key. We don’t take just anyone. The bar is set high and expect the best from our great Agents.
Selling Your Biggest Asset Is A Big Deal For Us
Selling your biggest asset is a big deal. Protecting your equity is also a big deal. Selling fast is one thing but negotiating the very best price is critical to ensure a win-win for all parties. KW Select at your service.
